real estate agent Broadview meeting with local residents

Researching the Comp’s Comparative Market Analysis – CMA.

One of the most important preparation tasks when selling your home is researching what price to set.

You can’t just pick a figure out of the air and hope for the best. You need to research what is called comparables – ‘comp’s’.

Your agent will normally use sophisticated software along with detailed local knowledge to provide you what is called a “Comparative Market Analysis” – CMA.

What is a CMA?

CMA is short for “Comparative Market Analysis” – It is adetailed report comparing a home to other similarhomes in the same area that assists in ascertaining afair market value for a home.

Producing an effective CMA is far more than simply running the numbers on an automated program.By far the most important ingredient is “local knowledge”. Your agent must be familiar with your neighbourhood and knowledgeable about both the historical and current sale values of real estate there.

Research Properties in your neighbourhood that are comparable to your property, & have recently sold.It is important to compare with actual sold properties. Not with list prices.Properties are only worth what people will pay for them.

Comps must also be comparable to yours in:

  • Position (as close as possible)
  • Style / Age / Condition
  • Internal size / Rooms / bathrooms etc
  • Land size / Gardens / Parking
  • Date of sale (the more recent the better)

Obviously no two properties are identical, your agent will make adjustments for the differences between the sold properties and your property.

The CMA you receive from your agent should (at a minimum) include:

  • The addresses of the comparable properties
  • Sold prices of each comparable property
  • Sold date of each comparable property
  • Land & house size
  • A photo and style of each property
  • The dollar amount per square metre
  • Number of bedrooms, baths, and garages

The final price calculated for your home also needs to take into account its unique features, local inventory,interest rates and how competitive the market is at the time.

Much more weighting needs to be given to “Sold”properties over “Listed” properties.Listing prices only an indication of what the seller would like the property to sell for.This is not reflective of the true value.

If your home is unique and very different, so much so that there are no real comparable properties, you maybe best to have an independent professional valuer provide you a valuation.

Please contact me for a free sales advice and planning session.

0447 555 870

Other popular real estate advice from Paul:

What should you do if your home passes in at auction

How to work through contingencies when selling your home

How to sell your home in a buyer’s market

Tips to make auction day a success

Real estate photography tips

What do you have to disclose when selling your home

To sell by private treaty, auction or tender?

Questions to ask your real estate agent about selling your home

How to work well with your real estate agent

Checklist – Staging your home will present it at it’s very best

How much does it really cost to sell my home?

Real estate advertising schedules explained

Pricing strategies that will help you sell your home

How do I choose the best real estate agent?

The basic legal steps to selling your home

Should you stage your home?

How to get your home ready for sale

Why use a real estate agent to sell your home

Factors that can affect the value of your property